HOME::Public Relations

Top 7 Ways to Establish Better Public Relations With Event Publishing

By Bobby Handzhiev

[ Print | Email This | Bookmark ]

Making your web based business transparent gains your cusotmers confidience.

Many business owners think they should keep their company activity far away from the competitor's eyes. They are hiding the company events from the outside world thinking that thus they will protect themselves from something. This is a big mistake. Tell everyone what you are doing. Tell everyone that your company is alive. Publish your events, plans, parties and new product releases on your website and you will tell everyone : "we are here, we are growing, working and living with you and we do not hide anything".

Still not sure? I will give you seven reasons to publish your company events on your website

  1. Transparency

    By publishing your events you let your real and potential customers know what is really happening in your company.
    They know that your company is vital and what exactly it is doing. You can't imagine how important is this in the
    web - there is nothing worst than a website which looks like frozen and one can wonder if it still works or not.
    Events publishing not only shows that there had been some activity on the site - it shows that there WILL be
    activity in the future.

  2. Trust

    Scheduling your events tells the customes that you are well organized company with well structured organization and goals. It shows them that you will be here after a week, a month or year. It helps them trust your words, your legitimacy and legality. The web suffers because of so much fraud these days - use event scheduling to show that your company is not fraudient

  3. Interest

    Showing your future plans gains interest. When your visitors see your appointments and plans for the month, they are interested to see that for the following month. They want to know more about you and your business. They want to call you, to work from you and to buy from you

  4. Search engine optimization

    The search engines love dynamic content. Google will place your site higher in the search results when it has often chaning content. Blogs, forums and schedulers are perfect sources of fresh and keyword rich content. You don't need to write long articles or news - just fill your calendar and get ranked better.

  5. Organization

    Event scheduling will help you to arrange your deals better. If you are a company you will make your plans known by your employees and collegues. You don't wont more forgotten appointments, missed parties or projects over the schedule.

  6. Returning users

    The event scheduler will make your web site visitors coming to your site again and again. They will want to see what is new, they will want to see if their request is being scheduled and when. You can use your web based calendar to ensure them that you won't forget about their

  7. Requests for quotes

    Link your empty event scheduler to your 'request for quote' page. Put links on the free dates saying 'come and visit us'. You will get request for quotes depending on your business. Its up to you if you will turn them into sales.

Bobby Handzhiev
PIM Team Bulgaria

Source: http://Top7Business.com/?expert=Bobby_Handzhiev

Article Submitted On: April 12, 2005