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Top 7 Ways To Write Sales Letters That Produce Results

By Christopher M. Knight

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  1. Get to the point.

  2. Leave your EGO at the door. Remember, no one really cares about anything, but that which is self serving to themself.

  3. Have someone ELSE proofread your copy.

  4. Remember to sign your signature in BLUE ink.

  5. Surveys show that the PS: at the end is read *Second* after the headline. Don't forget one.

  6. 95% of all sales letters are NOT read, because they lack an effective headline, that promises a benefit important to its reader.

  7. Promise the benefit, tell them about it, give them examples of others who are benefiting, show them how to get it, ask them to order it, and make it easy for them to get it.

This Piece Was Submitted By Entrepreneur, Author, Business Builder and Email/Web/Internet Strategist, Christopher M. Knight.

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Source: http://Top7Business.com/?expert=Christopher_M._Knight

Article Submitted On: March 23, 1998