Top 7 Ways To Successful Persuasion
By Martien Eerhart
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Did you realize that people can only persuade themselves? Here are seven strategies to help them.
- Just suppose. Let's say you sell AAA memberships. Chances are the person does not have a car problem right now while you talk with them. However, suppose you get stranded one cold dark night. Wouldn't it be nice to know that help is only one phone call away?
- Ask *WHY* when a person indicates an objection. Remember that kid in the grocery store asking for a toy? The mother said NO. The child simply replied, "Why can't I have it?" After a few of these *WHY* questions, the parent runs out of answers and might give in. Now, we are not suggesting to nag your prospects like a little child, but you get the idea.
- Don't take my word for it. Testimonials are one of the most powerful ways to persuade someone.
- Fun persuades. Can I persuade you to walk around with a rat on your t-shirt? How about a Mickey Mouse t-shirt? Would you rather go to a movie or to the dentist? People do things because they are fun!
- Small agreements. Don't give a presentation, and then ask them for a decision. Let them make small decisions first. That helps them make the big decision later on. It is similar to how you eat an elephant (one bite at a time).
- Silence. The trick to successful persuasion is knowing when to talk and when to remain quiet. It might feel uncomfortable for you, but it gives the other person time to make the decision.
- Paint a picture. It is easier to believe you if I can imagine it in my mind. A picture tells a thousand words. Put these to work for you.
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Article Submitted On: November 15, 2000