In an age of global competition, todayís information professionals engage in a sport that isnít found on an Olympic roster. Chambers of Commerce, conferences, and other business meetings form the backdrop for networking, a form of interaction professionals use to build profitable relationships.
George Smart, CEO of Strategic Development, Inc., a professional speaker and strategic planning consultant to Internet companies, defines networking as "creating and exchanging business information in one-on-one conversation." Says Smart, who has worked with more than 18,000 people in the last 12 years, "Networking can be an old, tired term -≠ or it can be your ticket to greater influence, recognition, and referrals."
When you meet someone new, you have to be effective quickly. Most people only truly listen about 90 seconds before they make judgments about you. The 90-second "honeymoon" period is critical for making a favorable impression.
And the old adage "Itís not what you know, but who you know" is certainly true. Networking builds a foundation of people who know you and will tell others. Here are seven proven steps to improve your networking ability and effectiveness.
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Article Submitted On: June 19, 2000
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