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Top 7 Ways To Increase The Perceived Value Of Your Freebies

By Larry Dotson

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Almost everyone is giving away a freebie so they can attract people to their Web site. They are giving away free ezines, e-books, services, etc. What's happening to all this free stuff? It's losing its perceived value. Every time you surf the Internet or check your email, you see at least 20 to 50 freebie offers.

Don't get me wrong. Freebies do increase traffic, but not like they did when the Internet was new. The key is to increase the perceived value of your freebies so they will be more attractive to your audience. How do you do this? Well, here are seven ways:

  1. You could tell them what the freebie is worth with a dollar amount. For example, "Subscribe to my free ezine! A $199 value!"

  2. You could add other freebies to your freebie that will increase the value. For example, "Subscribe to my free ezine and get free access to our 'subscribers only' private Web site!"

  3. You could tell them the freebie is only available for a limited time. For example, "Download our free e-book, this free offer will only be available until June 20, 2000."

  4. You could tell them the freebie is only available to a limited number of people. For example, "Our free software will only be available for the next 100 people that download it."

  5. You could give more details about the freebie. List the benefits, features, what problems the freebie will solve, etc.

  6. You could describe your freebie to sound more attractive. For example, instead of "free report," you could say "free, never released, top secret document."

  7. You could list testimonials for your freebie. Most businesses don't give testimonials for their freebies. This would defiantly increase your freebies value.

    These are only a few ways you can add value to your freebies. You could be creative and think up some other ways to increase the perceived value of your freebies. Also, test each idea to see which one draws the most traffic to your Web site.

Source: http://Top7Business.com/?expert=Larry_Dotson

Article Submitted On: June 09, 2000