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Top 7 Ways To Drive Word Of Mouth Sales

By Christopher M. Knight

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  1. Make sure your clients are happy first. Happy clients tell 3 friends, and we all know unhappy campers, usually tell 15-20+.

  2. ASK, ASK, ASK for referrals.

  3. Make it easy for friends to refer friends. Put up a web page signup where they can refer leads to you.

  4. Every customer base has 1% that will 'Champion' you and your business. Identify who these folks are, and reward them appropriately.

  5. Create a 'word of mouth' program, so that your entire staff knows the importance of this very low cost vehicle to bring you new sales.

  6. When sending out invoices or bills to your clients, include a small 1/3 piece of paper that asks them for the name of 1-3 friends who they know who might benefit from your service/product.

  7. When sending out invoices or bills to your clients, include a small 1/3 piece of paper that asks them for the name of 1-3 friends who they know who might benefit from your service/product.



    • BONUS

    • Rotate your promotions or specials, or reasons why to buy, more frequently, possibly on the day of each week your client is most likely buy.

This Piece Was Submitted By Entrepreneur, Author, Business Builder and Email/Web/Internet Strategist, Christopher M. Knight.

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Article Submitted On: February 20, 1998