To be successful in Multi-Level Marketing (MLM), one must first understand the initial premise on which it was founded, as well as the long range dynamics. Only by doing this can a marketer hope to achieve any permanent and long-lasting income from MLM. Until a marketer fully grasps these fundamentals, they will be caught in a losing loop, never able to make it work for them.
First, MLM is not unique or original to online programs. Avon, Mary Kay and many other offline companies used MLM long before the internet was more than a glimmer in a computer whiz's eye. And little has changed about it since those early days. The basic dynamic is this: in any company that has a large, wide-spread sales team, rather than having many sales people all reporting to a few regional managers, it would be more effective to change the traditional sales manager/salesperson structure and make EVERY salesperson responsible for both bringing in new sales people and training them. In return, the company would reward the original salesperson with a portion of the commission from their trainees.
By doing this, each sales person in their normal course of business will then have an incentive to not only sell the product, but to bring in, train and motivate other sales people, as well. Thus the responsibilities of a traditional manager, i.e., training, is also spread evenly among the whole sales team. Theoretically, this ensures that even with a massive amount of salespeople, each one will receive personal attention.
However, in transferring this concept to the online arena, a certain amount of de-personalization has taken place and, because of it, many people have signed up to various MLM systems without being fully aware of this concept, while others have focused so exclusively on the sign-up process they do not follow up on it. As a result, it has become commonplace for "uplines" to not even realize a very important part of their responsibility (training, motivating) and completely forego it, resulting in sign ups that are completely ignored, who then, in turn ignore their own, few sign-ups... the end result of this is a breakdown in the whole MLM system. Furthermore -- and far more devastating -- is the long-range result, which is a pervuasive attitude that "this is how it is." Thus, leading to the generally mistaken belief that all MLMs are scams, that only a very small portion of marketers ever profit, that the secret is to get in early, etc., etc.
All of which is a huge mistake.
Some cynics may say, "sure, sure-- right. Like anyone ever succeeds with MLM." But, cynics by definition always see the glass as half empty. To their credit, it's true that there WILL always be people who ignore their downlines and forever struggle to succeed in MLM. Just as there will always be cynics. The important thing is that each person decide whether their glass is half-empty-- or half-FULL. Because that's where it begins: with the individual, making up their mind that they are going to succeed with MLM.
Because once they do, the rest falls into place.
Another important factor is understanding what the personal long-range goal of any MLM marketer should be: To build a strong, dynamic team under themselves, one that will become self-perpetuating. This is not a one-shot, easy business. This takes time and energy. But it can be done successfully in a relatively short time (think months), once a marketer realizes the objective.
To obtain this object, one must simply follow these steps:
MARIGE O'BRIEN is a successful writer, marketer and sometime web designer. Her website, Tracker Mo's Den (http://www.trackermo.com) focuses on helping marketers transition to working online and includes her popular ebook, Tracker Mo's Bootcamp ([http://www.trackermo.com/bootcamp/index.php]), which is based on her experiences helping her referrals succeed.
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Article Submitted On: August 28, 2007
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