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Top 7 Ways A Focus Group Can Increase Your Profits

By Larry Dotson

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A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.

Here are the top seven ways a focus group can increase your profits:

  1. They give you new ideas on how to advertise and market your product or service to a targeted audience.

  2. They give you ideas for improving your product or service. For example, you could make it smaller, faster, etc.

  3. They offer ideas for new products or services you can develop and sell. For example, a new gift wrapping service for your product(s).

  4. They help you solve lingering problems within your business. For example, offering your employees incentives to solve slow production.

  5. They may have suggestions on how you can cut costs and save money, such as recycling damaged or old products instead of trashing them.

  6. They often have ideas on how to improve your customer service policy.

  7. They can give you new ideas on how inspire your employees to get the most and best from them.

You can reach Larry at bizreport@sssnet.com

Source: http://Top7Business.com/?expert=Larry_Dotson

Article Submitted On: February 07, 2001