HOME::Web Techniques

Top 7 Tips for a Perfect Website

By Elizabeth McGe

[ Print | Email This | Bookmark ]

The idea of good website design is to offer your viewer a logical flow while making it interesting and easy to understand. Lead your viewers to the starting point and then direct them through your site without confusing them.

  1. Use lots of white space.

    Don't feel that because you have a whole screen that you need to fill it up with stuff. Your page should follow a clean outline. Include your site name at the very top. Below that list the subject of your page and below that expand on your topic. Leave adequate space between each section. Don't cram a lot of pictures and ads. If you have an ad keep it off to the side or subtly intersperse it between your text. The idea is not to overwhelm your reader.

  2. Don't use animation and flashing objects.

    As advertisers we feel the need to get our viewers attention. This is important but we need to do it gracefully. Flashing objects and scrolling images distract your visitor and take away from the content. If your product is better demonstrated with animation or some other multi-media, allow your viewer to select the option. Don't force it on them.

  3. Every page of your site should contain an 'about' link.

    The internet can be a rather cold and quiet environment. If someone can come to your site and find out about who you are and what you are about, they can feel a little better about doing business with you or taking advice from you. Always include your business address and phone number and email address as well. This lets viewers know that you are serious about your business and that you welcome contact.

  4. Include a 'Privacy' Link

    Viewers like the reassurance that you have a policy that follows privacy guidelines. They want to know that you will not sell or give away their information. In these days of rampant spam, your privacy policy needs to be prominently displayed. Many viewers and business partners won't do business with you unless you have it.

  5. Always keep your links in blue.

    Why does that matter you might say? It's an expectation that viewers have along with the links being underlined. There's certainly no law that says they need to be as such but people spend a lot of time on the internet and it's good practice to keep your navigation consistent and recognizable. If it's not you may lose out on clicks.

  6. Keep navigation consistent

    Keep your site's navigation consistent. What you do on your index page should be done the same way on the rest of your site's pages. Keep the colors consistent as well. Don't force your viewers to relearn each page of your site. Keep your navigation bars and links the same for each page.

  7. Understandable buttons and links.

    Title your links appropriately. Don't use cute or misleading names. For example, if you have a link to sports equipment don't label the link 'Great Outdoors', call it 'sports equipment'. If you have a link to 'cameras' don't label the link 'hotshots', label it 'cameras'. Your viewers don't want to waste time figuring out what things are. Be clear with your labeling.

Elizabeth McGee has spent 20 years in the service and support industry.
She has moved her expertise to the world wide web helping businesses
find trusted tools, enhance customer service, build confidence and
increase sales. You can contact Elizabeth at:
mail@pro-marketing-online.com or visit her website at:
http://www.pro-marketing-online.com

Source: http://Top7Business.com/?expert=Elizabeth_McGe

Article Submitted On: November 02, 2004