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Top 7 Tips For Writing A Profit-Producing Ad

By Larry Dotson

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  1. You can get ad copy ideas by studying a similar product's advertising material. Collect its sales letters, classified ads, Web ads, email ads, etc.

  2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract Web traffic, etc.

  3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit, either in your headline or first sentence.

  4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.

  5. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.

  6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.

  7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.

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Source: http://Top7Business.com/?expert=Larry_Dotson

Article Submitted On: September 05, 2000