Top 7 Tips For A Successful E-Mail Broadcast
By Akhil Shahani
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E-mail is a powerful tool for gaining a customer base faster than by traditional methods. E-mail broadcasting is a service that enables you to distribute thousands of customized e-mails per hour and collect information right after they have been sent out! Not only can you gather real-time feedback on your campaigns, you can also simplify surveys and referral campaigns.
If you are struggling hard to create and execute an e-mail broadcast for your business, consider a few simple but fundamental rules about e-mail messages that will enhance response.
- Be selective: Don’t carpet bomb. Make use of e-mail addresses that have a verifiable opt-in status. This will increase response rates by 10 times.
- Don’t bore: With the amount of spamming that goes on, you need to give the recipient a solid reason to open your message. Badly constructed subject lines are a sure way to the trash folder. At the same time, don’t use the subject line as a feverish sales pitch.
- Don’t waffle: Your e-mail broadcast is only a means to an end. The desired outcome is establishing contact with your prospect or getting them to visit your website. Remember, a long message has small chance of eliciting a response. Do mention your reason for e-mailing right at the beginning.
- Make it attractive: Use HTML to create the message, as it looks better on screen and allows the URL's to be hidden behind images. Also develop a text version of the HTML which can be broadcast simultaneously, to ensure that recipients who are unable to accept the latter will still be able to receive your message.
- Don’t over-design: Ensure that your entire message, including the response mechanism, can be viewed on a single screen. Avoid using different font sizes and typefaces that only confuse and distract readers from the main message. Also make sure that graphics are kept to a minimum or preferably less than 24KB.
- Make it easy: This is the most important e-mail broadcast rule. Always include a clear and crisp call to action like “Register” or Buy Now” that allows users to access your website easily.
- Follow up: You shouldn’t think of e-mail broadcast as a one time hit - an all or nothing approach. Keep track of everything - unsubscribed clickable-links, e-mail responses, phone calls and faxes received. Also check the status of every click on the website and follow up on the same.
Hi, I am Akhil Shahani, a serial entrepreneur who wants to help you succeed. Over the years I have run many successful businesses & made many mistakes on the way. I have created [http://www.aykya.com] to help you benefit from all I've learned on my journey. Please visit us & download our special 'Freebie of the Month' as a thank you for your visit.
Article Submitted On: October 16, 2006