Top 7 Techniques To Test Your Marketing

By Christopher M. Knight

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  1. First, recognize that you MUST test your marketing, or you will never fully realize the full profit potential in your marketing efforts.

  2. If you're using the paper medium for marketing, use coupons with short expiration dates, so that you can track its effictiveness.

  3. If you're using the TV or Radio medium for marketing, use a special phone number, where you can track incoming calls from the ads. This costs much less than you think to track.

  4. If you're using the Web medium for marketing, use ad tracking software such as centralad.com, or even simple free CGI scripts which can track click throughs. Also, some studies show, that 44% of the effectiveness of a web ad, is NOT related to click through, but rather the visual eyeball impressions. I like to believe in sales which are paid for in cash/credit cards are the best determiner of my marketing effectiveness.

  5. If you're using the Email medium for marketing, use a separate Email alias for each promotion, and filter them to easily track response. This is SO cheap, and easy, but it blows my mind how many don't do it!

  6. TEST IDEA: Change the headline of your ad.

  7. TEST IDEA: Make certain your marketing materials or exposure campaign IS in fact, reaching your core target audience.

  • My most effective marketing, has been when my message or offer, is reaching folks who have a RECENT HISTORY of buying my exact same product. So, when researching *WHO* to market to, buy, trade, or build your marketing list around folks who are already buying your product or service, and HAVE bought it recently, like over the last 6 months or less.

This Piece Was Submitted By Entrepreneur, Author, Business Builder and Email/Web/Internet Strategist, Christopher M. Knight.

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Article Submitted On: April 30, 1998