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Top 7 Techniques To Increase The Perceived Value Of Your Ezine

By Christopher M. Knight

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  1. Give, and then Take, and in that order. Never "Take" First.

  2. Include thoughtful and in depth articles or gifts of knowledge.

  3. Speak in terms of BENEFITS. Remember that your members are reading your Ezine, with their best interests in mind, and not yours, and your Ezine should talk directly to your readers interests and desires.

  4. Include URL's where they can learn more, if they are interested.

  5. Be brief and to the point. Use a HEADLINE and keep your paragraphs short (2-5 sentences). Spell & Grammar check before sending.

  6. I said this before, but your Ezine is a brand name. Register its' domain, and get a website up, where you will archive your past issues. While I'm not saying everyone should do this, any Ezine that achieves incredible success, as defined by its subscriber satisfaction and list membership size, always has a website companion.

  7. Invite others to contribute articles, so new and fresh perspectives can be obtained.

This Piece Was Submitted By Entrepreneur, Author, Business Builder and Email/Web/Internet Strategist, Christopher M. Knight.

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Article Submitted On: June 02, 1998