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Top 7 Successful Ingredients For A Successful Sales Promotion

By Christopher M. Knight

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  1. The promotion needs to relate to and be part of your overall marketing program/theme/campaign, so it is consistent.

  2. Must be a LIMITED TIME OFFER, which expires on a set date.

  3. Did you TEST price points yet, to see how price elastic your marketplace is?

  4. Remember that your internal folks should be compensated as part of the sales promotion.

  5. Create an internal competition, to see who is able to convert the most leads into sales.

  6. Every sales promotion is in investment into your marketshare piggy bank. One sales promotion a year is NOT enough, and each promotion should build on the next.

  7. Make sure your people, service, and product is READY for the promotion. PLAN for success. Be READY to receive huge interest.

This Piece Was Submitted By Entrepreneur, Author, Business Builder and Email/Web/Internet Strategist, Christopher M. Knight.

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Source: http://Top7Business.com/?expert=Christopher_M._Knight

Article Submitted On: April 29, 1998