As you might guess, keywords are the most important component of your search engine optimization strategy. What will potential customers / visitors type into the search engine to find your web site? If you get this wrong, how will potential customers find you? One should spend considerable time analyzing and developing their keywords and keyword phrases.
One might consider the task similar to deciding which topic sections of the phone book to advertise your company under. If you sell tennis racquets but your company is only listed under sporting goods, you\'re probably losing a fair amount of tennis customers that search under tennis. So think big.
Use a keyword tool like Overture Search Term Suggestion Tool at [http://inventory.overture.com/d/searchinventory/suggestion/] to analyze keyword search popularity and suggest keyword variations. Add them to your list.
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Article Submitted On: July 15, 2004
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