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Top 7 Strategies To Leverage More Business From Existing Customers

By Christopher M. Knight

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  1. ASK THEM FOR IT. When did you last? Pretty simple, eh?

  2. Give them something, which adds value to what they already bought, and encourages them to buy more.

  3. My 30-30-30 RULE: At the point of sale, after the customer has given you the YES signal and you have closed them, ask them to buy a complimentary product right then and there. 30% will say YES. Then, 30 days later, ask all of your customers who just bought, to buy again another complimentary product. 30% will say YES. Using my 30-30-30 rule, you can increase your sales 60% immediately at NO to very little extra cost, as long as you understand, that you will be told NO 140% more.

  4. Instead of giving them free information, write a book or booklet, and sell this to your existing base, even if you're not a author or writer, who cares. If its valuable, they'll buy it and you'll have another revenue stream.

  5. Throw a Party! Invite them in. Law of reciprocity will encourage them to want to buy more or refer their friends.

  6. Re-package your product into larger quantities. This will increase your average ticket, resulting in more business from same customer. Example: Bottle of Pepsi, instead of Can, gets them 20 more.

  7. Ask for referrals. You will NOT get good referrals without asking for them. When was the last time you asked?

This Piece Was Submitted By Entrepreneur, Author, Business Builder and Email/Web/Internet Strategist, Christopher M. Knight.

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Article Submitted On: May 07, 1998