Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce. This is especially true on websites. Sales copy is the words you use to convince prospective customers to buy from you.
If you want plenty of ongoing, loyal visitors, and consistent income, learn to write great marketing copy for your website. Think of your website. Ask yourself these questions:
-“What does my Web site say about me? Is it formal or informal? Is it friendly or fact-oriented? Is it professional or amateurish?” -“Do my words take readers by the collar and convince them to read more? Do my words inspire my readers to take action?” -“Will prospects learn what they need to know in order to arrive at an informed decision to buy on my website? Is my copy written about their concerns and the benefits of my product to them?” -“Will they be eager to contact me? Is there a time-based incentive (like a limited time offer) to convince them to do something NOW?”
Here are things to consider when composing your sales copy for your website:
Michele Schermerhorn calls herself a Corporate Freedom Fighter dedicated to freeing cubicle prisoners to experience their own successful online business. She has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com), authors a sassy marketing blog ([http://www.imarketblog.com]), and regularly conducts free online seminars. Online Business Institute Inc. exists to Create Successful Online Business Owners One Person At A Time.
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Article Submitted On: August 09, 2005
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