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Top 7 Steps To A Great Newsletter

By Claire Cunningham

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A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these easy steps for newsletter success.

  1. Define Your Audience

    Who are you publishing for? Clients (customers) – present, past and prospective? Employees? Your audience will define your content.

  2. Set Objectives

    Create a solid foundation for your newsletter by writing down what you want to achieve.

  3. Plan Content

    What interests your audience? Build your newsletter around whatever that is. Plan content at least half a year at a time. You can always make changes along the way.

  4. Establish a Budget

    Newsletters can be cost effective, but they’re not FREE. When you set a budget, consider start-up as well as ongoing, per-issue costs.

  5. Decide On a Schedule

    Like any new habit it takes time to establish a pattern for a newsletter. But DO establish a pattern. Your reward will be consistent readership.

    Keep it going. Be disciplined.

  6. Develop a Name and Design

    Determine format and length. Brainstorm a relevant name. Then select a simple design – and stick with it.

  7. Build Your Audience With Promotion

    There are lots of ways to build internal or external readership. Use them.

About the author

Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communiqué, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)

Source: http://Top7Business.com/?expert=Claire_Cunningham

Article Submitted On: January 27, 2005