I am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially when you also directly sell products or services at your site. Increasing and maintaining traffic also demands both offline and online mechanisms to attract those visitors.
One of the easiest and most versatile forms of the content described above is a how-to tips booklet. With the right writing style, not only can you use the booklet in its entirety as a downloadable bonus file on your site, it can also be sliced, diced, and reformatted to get the most mileage possible from the single document.
Imagine a booklet called 110 Ways to Get the Most Out of Your Health Club Membership. Your site features health and wellness products. Look at some of the ways to use one tips booklet:
Radio/television advertising campaign - This fitness moment brought to you by (your companys name) Visit http://www.xyz.com for 109 more great tips like this one.
Paulette Ensign is Founder and Chief Visionary of http://www.tipsbooklets.com All the booklet titles mentioned in this article, plus hundreds more on a wide range of topics, are readily available for licensing rather than using your valuable staffs time and salary.
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Article Submitted On: January 17, 2005
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