Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs.
These 7 steps are aimed at entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business.
Most small business promotions focus on how great their products and services are. Instead, you should educate your target market consistently and start building a relationship that will establish your credibility and trust. It is important to develop a marketing mindset. “Think Marketing” your products and services all of the time. It is very important to consistently market your products and services. Don’t fall into the trap of stop and go marketing. Some small business owners only market when sales are down.
You can’t have a successful small business without having a successful small business marketing plan. Effective small business marketing is the way to growth and profits.
If you’re a small business owner or you want to know how to start a small business in the future, this simple 7-step plan will help you understand your business and your target market.
How to Start a Small Business Marketing Plan: 7 Steps
Begin the process by answering these questions:
Robert Moment is a small business coach and the author of It Only Takes a Moment to Score and the soon to be published Invisible Profits: The Power of Exceptional Customer Service". Robert specializes in teaching entrepreneurs how to start a small business that profits and grows. Visit http://www.howtostartyoursmallbusiness.com and sign-up for your FREE Small Business Coaching 7 day e-course titled, Turn Passion into Profit: Small Business Startup.
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Article Submitted On: May 09, 2007
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