Top 7 Secrets To Own Your Market & Have The Best Marketshare

By Christopher M. Knight

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  1. If you can't be #1 in the market, find a market you can be #1 in.

  2. In order to own the majority of the marketplace, you have to know HOW BIG is the marketplace? Find out if you don't know today.

  3. You must have MINDSHARE before MARKETSHARE. Important distinction.

  4. Your marketing position depends on your current needs. Are you in a profit maximization strategy or a marketshare optimization strategy?

  5. ENGAGE your clients into helping you build your brand, through brand loyalty programs, and promotions.

  6. Can you define what the best marketshare would look like? You must define it in writing, before you can have it.

  7. INNOVATION CHECKUP: Where are you, in comparison to your competitors? Are you ahead or behind? You won't stay in a market leadership position too long, if you're behind in your innovations.

This Piece Was Submitted By Entrepreneur, Author, Business Builder and Email/Web/Internet Strategist, Christopher M. Knight.

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Article Submitted On: April 24, 1998