Rut: a routine procedure, situation, or way of life that has become uninteresting and tiresome...
And not surprisingly, unprofitable.
They say a rut is a shallow grave with two open ends. The good news (good news?!) is that the ends ARE still open, which means if you act fast, you just might out of it.
How do we get into these ruts anyway? Who would voluntarily lie down in that grave, shallow or otherwise? Dr. Edward Debono suggests that thoughts are pathways literally "etched" in our brain as electrical connections that get strengthened each time we think them -- thus limiting our mental options. Just like cow paths.It all begins when one of the cows wanders home from the field along a new path. Being cows, others naturally follow, nicely beating down the grass. The next evening our intrepid cow is a bit less bold, and follows her own freshly trampled path, fellow cows in lockstep behind her. And so on, night after night, widening the path into a footpath, which over time becomes hardened into a dirt road. More time passes and the road is paved into a street, then an avenue, a two-lane highway, and ultimately an interstate.
By the time you come roaring up the onramp in your shiny SUV, your direction is all mapped out in front of you. There's no way to turn, and no where to go but towards the next exit. If you want to chart a fresh direction you are going to have to grab the steering wheel and give it a hard, gut-wrenching yank to the right.
And so it is with your thoughts and actions. Repeating them a few times all but insures you will comfortably repeat them indefinitely unless you take deliberate - possibly disruptive -- action to do otherwise.
Here are 7 rut busters I use with my business coaching clients that you can apply immediately to get yourself and your business out of a rut.
What are you willing to sacrifice?
Some important things are more important than other important things, and trying to keep all those plates spinning in the air saps your vigor for the ones that truly matter. Dissipated energy - lethargy -- is one of the reasons we lie down in that rut in the first place, and dropping a few of those plates can really help things break loose. So let go. Make the sacrifice. Clear your plate and give up some of those precious things you've been holding on to. Focus your vitality on plans which will really rock your world.
Ruts? Who needs 'em.
We've got a new program called the Turnkey Your Business Home Study Program which is helping people bust out of their ruts by transforming their businesses into repeatable consistent systems, freeing up tons of creativity in the process. Click on www.turnkeycoach.com to find out more.
Paul Lemberg is the President of Quantum Growth Coaching, the world's only business coaching franchise [http://www.quantumgrowthcoachingfranchise.com] system built from the ground up to rapidly create more profits and more life for entrepreneurs. Paul is also Executive Director of the Stratamax Research Institute a business coaching and strategy company specializing in helping entrepreneurial businesses quickly increase short term profits for sustainable long term growth. Of course, he is available for keynote speeches and workshops and can be reached at his personal business coaching website.
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Article Submitted On: November 15, 2004
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