There are a number of rules to follow when it comes to designing an e-mail newsletter and many creators of electronic newsletters could care less about providing their subscribers with real information. Some newsletters are all about using a product, buying this or that or joining “us” in being part of this event or that event. If you want to build subscriber trust, if you want to build a solid customer base, stop selling.
When your e-mail newsletter appears in a subscriber’s mailbox it should be anticipated and filled with useful information, recommendations, resources, real life experiences and a move to action.
Writing and publishing a newsletter by yourself or with a core group of committed comrades should not provide a stage for ranting and ragging about your competitors, or how unfair it is that your PPC campaign has lost its velocity.
The purpose for writing an e-mail newsletter is to build a relationship with the subscriber. E-mail newsletters reinforce your brand and increase the likelihood that readers will not only turn to you in a time of need, but return time and time again because you are a reliable source of information and support.
If you currently have an e-mail newsletter, take a look at the content for the following seven elements. These are all things that turn your e-mail newsletter into a worthless piece of junk filled with “spam.” Honestly, subscribers don’t want to read your sales pitch every month.
You need to re-think your e-mail newsletter if you:
Lead Article & Blog Writer - Detra D. Davis
The Site Therapist
A writer who strongly believes in helping clients succeed and prosper by addressing their needs and goals; a graduate of the University of Maryland, and a United States Navy Veteran, writing is my passion. The Site Therapist writing staff specializes in writing articles, manual article submissions and ghost blogging.
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Article Submitted On: May 19, 2006
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