Many of my small business clients ask me: "What is a blog and do I need one? " As a marketing consultant and business coach, I too had to address those questions in my own business.
A blog is a form of online journal that business owners use to develop customer relationships and establish credibility. Blog authors write and post relevant content frequently – daily, every couple of days or weekly.
After publishing an ezine for some time, I decided to switch to a blog. Of course I could do both -- for the more points of contact with my target the better. But for now, I'll share my top seven reasons why I choose to blog over a monthly ezine:
INEXPENSIVE: Lots of blogs are free. For example http://www.blogger.com. I like Typepad at http://www.typepad.com. For a minimal charge of $4.95 per month, I get a professional looking blog with upgraded features. Compare with a professional ezine/contact management program costing $19 per month.
Copyright © 2005.
Lena Claxton is a small business coach & marketing consultant, committed to helping self-employed professionals reach their highest potential. She's author of the e-book "Small Business Boosts." Download your free copy at http://www.ontrakmarketing.com
and receive a subscription to the "Ontrak Business Blog."
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Article Submitted On: August 29, 2005
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