E-mail discussion lists are public email based forums where kinds of niches get together to discuss, debate, share knowledge, and network with each other. Advertisers & marketers can put up to a 3 line email text ad in the footer of the discussion list.
When I was in NY two weeks ago addressing 300 advertisers & some of the biggest advertising agencies, it was clear to me that few understood or were ready to use email discussion lists as a way to core market. The ones who did know what I was talking about were very quiet so as to not give away why they keep renewing their campaigns for fear the rates would go up if everyone knew how effective this form of advertising is.
Let's look at why it works:
This Piece Was Submitted By Entrepreneur, Author, Business Builder and Email/Web/Internet Strategist, Christopher M. Knight.
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Article Submitted On: July 06, 1999
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