One of the most often overlooked methods of increasing and growing your business is through the power of networking. Networking was definitely the buzzword in the mid-1980's through mid-1990's, and all the hype surrounding it turned many people off. However, I strongly feel that's it's one of the most powerful tools you have at hand for connecting with other people and letting them know what you do and how you might be able to assist them.
Notice that it's netWORKing. It's not netSITTING, or netDRINKING, or netEATING. You may or may not have a formal networking group in your area. Even if that option is not available to you, join organizations, such as Chambers of Commerce, professional groups, civic groups, etc. and any type of organization to which your target market might belong. Attend community events like business open-houses or neighborhood picnics.
You really need to work the room or your contact list. Never pass up an opportunity to meet someone new. Remember --- if you want to be interesting, be interested. Successful networking is definitely a two-way street. Regardless of whether you get any new clients, you'll have made new business acquaintances.
Here are the top seven qualities I believe are present in a superstar networker:
Today's Top7Business article was submitted by Donna Gunter.
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Article Submitted On: February 25, 2000
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