HOME::Marketing

Top 7 Order-Pulling Ways To End Your Ad Copy

By Larry Dotson

[ Print | Email This | Bookmark ]

  1. You could end your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example.

  2. You could end your ad copy by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it.

  3. You could end your ad copy with a question they will always say yes too. They then will be used to saying yes when you ask them to order.

  4. You could end your ad copy with a deadline. Tell them it's a limited time offer and they need to order by a specific date.

  5. You could end your ad copy with a powerful guarantee. Give them a lifetime or triple your money back guarantee.

  6. You could end your ad copy with a testimonial. Use one or two of your customers' testimonials that are believable and include specific results.

  7. You could end your ad copy with a free bonus. When you give them a free bonus it increases the product's perceived value.

40,000 FREE e-Books And Web Books when you visit [http://www.ldpublishing.com] . As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter. Visit his Web site to subscribe and place a FREE Ad! http://adv-marketing.com/business

Source: http://Top7Business.com/?expert=Larry_Dotson

Article Submitted On: August 25, 2000