There is a revolution in the way business documents are read - or rather, are not read. Today, many readers only have time to skim the proposals, reports, letters, and in-house and marketing materials they receive. This trend is one result of widespread downsizing. As the same amount of work is spread over fewer and fewer people, those people have less and less time to read.
Yet typically, managers, executives, consultants, entrepreneurs, and others write as if their readers will start at the beginning and read straight through to the end.
If you want to meet the new challenge of writing for colleagues, customers, and clients who rarely read body-text, then you should skim whatever you write and make certain that all your major points are obvious. To achieve this goal, concentrate on 7 key elements:
Today's Top7Business Article Was Submitted By Hawley Roddick, DOCUMENTS BY DESIGN, Santa Barbara, CA; HRoddick@aol.com Our Write/Assets (W/A) Seminars & Document Make overs help clients generate written communications that escape the trajectory from in-basket to wastebasket and attract attention even from readers who skim. Hawley Roddick has provided document design services & corporate seminars since 1984/ working with such clients as Citibank, Fireman's Fund, General Foods, Merrill Lynch, PG&E, Silicon Graphics, Stanford Univ. Alumni Assn.
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Article Submitted On: May 19, 1999
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