There are a lot of free promotion opportunities out there. How do you know which ones are worth pursuing and which aren't? While a lot depends on the nature of your offer and the power of your headline and sales message, your time is limited. Why not focus on free promotions that work?
Look at it this way. Some afternoon, you COULD take a stack of brochures to the top of a very tall building, fold them into paper airplanes, and send them out into the wild blue yonder. How many responses do you think you'd get? The single biggest problem with most of these is the fact that you're sending paper airplanes out into the blue. Flying blind.
I've tried all of these, and frankly, most of them aren't worth the bother. Oh, they've brought in a few subscribers, which I appreciate :-), and the price in dollars was right (free), but the price in time and aggravation was too high.
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Article Submitted On: July 18, 2000
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