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Top 7 Essential Book Title Templates to Create a Top Selling Book

By Earma Brown

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Hot book titles create excitement, anticipation and enthusiasm for more. You want your titles to express the heart and passion of your message, right? Then write your book title to be 'the match' that ignites interest in reading your important message. Develop this valuable skill and you add magnetic pulling power and punch to all your marketing tools including your front book cover, bullet points and chapter titles that get your message read. Start with these 7 top tips to sizzle your titles, headlines, bullets and sell more.

  1. Include a Top Benefit.
    "Rich Dad Poor Dad: What the Rich Teach Their Kids about Money that the Poor and Middle Class Do Not"
    A winning non-fiction title immediately communicates the benefit readers will gain after reading your book. Benefit-oriented books often use the problem-solution approach. Master (A) this skill or technique and get (B) this benefit. Readers buy non-fiction books for a "benefit" for something that will help them, grow them, profit more, cut expense, avoid trouble, gain more time, decrease stress, gain better relationships, get better health, eliminate drama, evade trauma, get more energy and vitality and less fatigue.

  2. Make a Big Promise.
    "How to Increase Sales 400% by Using Article Marketing"
    People will put your book down if they smell hype and never come back. But if you have big gun promises don't be afraid to pull it out and use it. Consider carefully and use sparingly; then make your big promise and deliver. People will remember your promises and come back for more or purchase. Don't forget to include the specific delivery or 'how to' inside your big promise titled book.

  3. Use Alliteration.
    "How to Be a Great Communicator In Person, On Paper and at the Podium!"
    Alliteration is using words in succession that start with the same letter. Alliteration also happens when titles include parallel construction or repeated consonants as used in the title and sub-title. For example, a friend used alliteration in her title, "WOW! Women of Worth: Creating a Life Full of Passion, Power & Purpose." The repeated consonants create a rhythm that cements the book's title in a reader's mind.
    Tommy Newberry's "Success is Not an Accident! Change Your Choices, Change Your Life", the repeated consonants and the repeated word 'change' work together to emphasize the success technique.

  4. Use Power Words like "How," "Secret," "Power."
    "How to Write and Publish Your Own Ebook In Less than 7 Days"
    People love to learn with simple steps and fast. Combine it with a powerful benefit and you will reel your reader in every time. You decide. Does the title above, "How to Write and Publish Your Own Ebook In Less Than 7 Days" or "7 Ways to Create an Ebook" pull at your attention.

  5. Make the Provocative Statement.
    "5 Web Site Mistakes That Drive Your Web Visitors Away In Less Than 2 Minutes"
    You mean my site could be driving my visitors away that fast. Especially, if you have been working hard to get site visitors you would want to know what would drive them away fast. Provocative statements pull at our attention like an electric shock. They make us curious. They sometimes make us mad. They make us feel a lot of different things but most of all they make us read.

  6. Ask the Question.
    "Do You Want More Traffic, More Free Publicity, More Sales?"
    Most times people unconsciously answer the question you pose in their minds. The key is to provide the answers in your copy including statistics. For example, "Have you ever felt afraid to buy online? Like it or not, many are still cautious of buying on the web. A Boston Consulting Group Consumer Survey found that 70% of respondents worry about making purchases online."

  7. Perplex with the Confusing.
    "Who Moved My Cheese?"
    Develop curiosity into your title. A seemingly opposite simile works like a charm. Sometimes the title that doesn't make a lot of sense will pull your audience in for the read. Would the title above arouse your curiosity? The confusing title can capture the attention of your audience just to see what it's about.

Earma Brown, 13 year author, business owner, web developer
helps service business owners, professionals and writers who want to write their best book now! Earma mentors other writers and business professionals through her monthly ezine "iScribe" Send any email to iscribe@writetowin.org for free 7 lesson mini-course "Jumpstart Writing Your Best Book Now! http://www.writetowin.org

Source: http://Top7Business.com/?expert=Earma_Brown

Article Submitted On: December 15, 2007