Marketing is the key to success with any business, online or traditional. You can have a website or business location. You can have a great product. However, if no one has heard about your business or your product, you have NOTHING!
Marketing is everything you do to promote yourself and your business. Without an aggressive marketing effort, your website is just one of EIGHT BILLION listed on Google. Without an aggressive marketing effort, your store better have a location next to Walmart and hope for their overflow. How do you stand out from the crowd?
There are seven (let’s call them) commandments for your marketing efforts. Keep these in mind and you are well on your way to creating an effective marketing machine. Remember, there is only one way to score the effectiveness of your marketing efforts – SALES!
Michele Schermerhorn has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com) and regularly conducts free online seminars. Online Business Institute Inc. exists to Create Successful Online Business Owners One Person At A Time.
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Article Submitted On: January 17, 2005
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