Top 7 Advantages of Autoresponder Services
By J. Stephen Pope
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By paying a modest monthly fee, you can have unlimited, sequential autoresponders working for you. Here are seven advantages of using paid autoresponder services.
- Sequential Autoresponders:
Although many web hosts offer unlimited autoresponders,
each autoresponder is only capable of sending one response.
With the use of sequential autoresponders from a paid
autoresponder service you could, for example, send a
seven-part e-mail course.
- Build Customer Relationships:
Building business relationships with paid autoresponder
services can increase your sales. Marketing experts
generally seem to agree that a person needs to be exposed
to your message multiple times before they respond or buy.
If someone subscribes to your autoresponder because of
their interest in a subject, you can then supply them with
helpful information on a regular basis. Thus, you establish
trust and a relationship with your prospective customers.
When they trust you, they are more likely to act on your
recommendations and buy from you.
- Tracking Capabilities:
The built-in tracking capabilities of paid autoresponder
services can lead to more effective advertising campaigns.
You can track all the clicks made from your newsletters
and autoresponders and can even run split tests to see
which ads or offers appeal to your subscribers.
Paid autoresponder services cultivate relationships with
major Internet Service Providers (ISPs) and online
services. It is in their (and your) best interests that
your e-mails get through and they work very hard to achieve
high deliverability. Some services supply a spam test to
show you how spam filters would rate your e-mail. If your
spam rating is too high, you can edit your e-mail to
- Protection from False Accusations of Spam:
Since all e-mails you send using a paid autoresponder
service are hosted on their servers, you are insulated
from false accusations of sending spam (unsolicited
- Compliance with the CAN-SPAM Act:
As well, compliance with the CAN-SPAM Act of 2003
(Controlling the Assault of Non-Solicited Pornography and
Marketing Act of 2003, United States Public Law 108-187)
is ensured by the paid autoresponder services. They make
sure that legally required information is sent on each
- Flexibility and Scalability:
You are not limited to one website with a paid
autoresponder service. Create unlimited autoresponders
and newsletters on multiple domains. Your monthly fee
doesn't change as your business grows.
J. Stephen Pope, President of Pope Consulting Inc.,
has been helping clients to earn maximum business profits
for over twenty-five years.
For profitable Work at Home Small Business Ideas,
For more information about paid autoresponder services,
Article Submitted On: February 13, 2006